Three hours, built around the work.
The session explored Google SEO strategy, content quality, backlinks and authority, international SEO, technical SEO, search intent, and topical authority.
Those subjects connect in a practical way: a business needs a site that search engines can understand, content that answers its customers’ questions, and credible signals that earn trust.
Shenzhen businesses. International customers.
Shenzhen’s manufacturers, technology companies, SaaS businesses, and ecommerce brands often sell to buyers outside China. Their SEO challenge is to connect that expertise with the search habits and expectations of customers overseas.
Marc’s workshop brought that cross-border challenge into the room, linking technical foundations and content quality to international visibility in Google Search.
The response in the room.
The supplied award materials record 83 attendees, the highest workshop attendance, and an average participant rating of 4.93 out of 5. This site presents those as figures supplied by Marc; the original conference attendance and feedback records are not published here.
Read the source note for the award figures ↗
Part of a bigger conversation.
The conference’s official history describes the 2025 edition as a four-day event with around 500 attendees. That is the conference-wide figure, distinct from Marc’s workshop attendance.
Founded by JP Zhang, the conference brings China’s search marketing community together with international practitioners.
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